2025 - A year in the noise and what kept us go­ing

In this period of change, our processes and habits provide continuity. They give us the structure and discipline that, in many organizations, are typically enforced by hierarchy or formal authority. Our self-organizing way of working has been refined along these lines over the years, and when the environment is stable, it works particularly well.

At the same time, habits alone do not fill everything with meaning. In remote work, they can easily become hollow if there is no real connection between people. In our hybrid setup, the office is not a workstation but a meeting space: a place where we can truly be present for one another, where interactions carry emotional weight, and where we gain a clearer sense of how people are actually doing.

Noise, Attention, Focus

We work in an environment saturated with informational noise: an endless stream of tools, channels, and promises competing for our attention. In such a context, shared focus, real human connection, and a clear framework that helps decide what is actually worth paying attention to become especially valuable.

It was in this spirit that we also started the year with a move: from Radnóti Street to Bajcsy-Zsilinszky Road. Our day-to-day operations were barely affected – our rhythm does not depend on location – but it offered a good opportunity to rethink what kinds of spaces, what kind of presence, and what kind of focus we want in the coming period

AI: a Tool, Not a Flag

In the first half of the year, I myself dove into AI topics with great momentum. I hoped this could be the flag we could confidently wave in the next phase. The all-disrupting technological revolution ultimately did not arrive, but something more important happened in the meantime: language models quietly, almost imperceptibly, became embedded in our everyday work.

By now, they are a natural part of our development, planning, and service processes. They are present not as a promise, but as a tool.

Shared Moments

As spring unfolded, a wave of fermentation enthusiasm swept through the team. At times we fermented cucumbers, at others mushrooms, and on more than one occasion we tackled carrots with great enthusiasm. These kitchen experiments were rounded out by Zsófi’s biweekly presence: once again this year, she delighted us with excellent homemade treats, and birthday celebrations were not forgotten either.

In the new office, the shared kitchen has taken on an even more central role. It is a larger, better-equipped space where it is easier to pause for lunch, a conversation, or simply a brief moment together. These small, everyday moments often give at least as much as a well-executed project.

One of the most important milestones of the year for us was the launch of Modulo CMS. Nearly two years of work came to fruition: through many projects, real-world needs, and continuous testing and refinement, a system took shape that now provides a stable foundation for new developments.

One tangible example of this is the ADEX Group website, the platform of Central and Southeast Europe’s first regional power exchange. The carefully built design system and the CMS foundation made it possible to launch a complex, enterprise-level website in just six weeks.

We applied a similar approach in the renewal of the Oncode Institute’s website. During the project, we did more than deliver a technical implementation: from clarifying requirements to shaping content and structural elements, we accompanied the client throughout the entire process. This clearly illustrates the direction that Modulo continues to reinforce: enabling us to dedicate more energy to business analysis, consulting, and collaborative thinking

Looking Ahead

The end-of-year community events gave us a good opportunity to pause and reflect. The series began with Bea’s Advent wreath workshop, followed by Star Trek–themed gingerbread painting and a year-end community day with a festive dinner. Tomi’s bingo game added an extra layer, full of personal references and a shared year-closing drawing experience. As in previous years, we used Dixit cards to express our feelings about the projects, and we also made space for anonymous, 360-degree feedback among ourselves. These formats help us not only close a year, but relive what actually happened to us along the way.

We move forward from this internal reflection. Today, informational noise is a baseline condition: it affects not only us, but our clients’ everyday operations as well. Our focus, therefore, is on truly understanding their situations and helping them see more clearly where it is worth investing their energy.

We do not want to provide solutions for everything. Instead, we aim to support our clients in jointly selecting, from the abundance of tools and possibilities, what is genuinely relevant to their own goals. For us, development increasingly starts from this shared work of interpretation and prioritization.

The problem today is not a lack of tools, but an excess of options. In the period ahead, we want to become stronger at helping create focus within this noise – and to build working, long-term sustainable solutions on that foundation.