Fundraising & Marketing Manager
Integral Vision has successfully finished the client's site. Stakeholders are pleased with the site's structure and visual elements. The team's accessibility, timeliness, helpfulness, and reliability are key to their success. The client also appreciates that they constantly provide feedback.
A nonprofit hired Integral Vision to develop their website. They also created their new visual identity.
Introduce your business and what you do there.
I’m the fundraising and marketing manager of Thalassa Ház, an institute for psychotherapy and psychiatric rehabilitation run by an NGO.
What challenge were you trying to address with Integral Vision?
Our previous site was more than 10 years old and was completely out of date. It was very difficult to manage, so we wanted a new and trendy website to meet our patient’s needs. We needed something with a clear structure that was much easier to understand and a platform that would be able to introduce our services to potential clients.
What was the scope of their involvement?
We had a kickoff meeting where they explained their services and evaluated our needs, plans, and preferences. They then audited our old website and gave us very valuable feedback regarding what to change in our content in order to be up to date.
After that, they designed a completely new Squarespace website from scratch. We gave them feedback on the first designs they prepared and we continue to modified them as we went along. They trained us on how to use the Squarespace platform and administer the page, and they promised to provide a written guideline so that any of our staff would be able to use the website. They also created a new visual identity for us, including a new color palette. Their designers created custom visual elements and illustrations for our content, which was very helpful.
In addition, resource development and fundraising are two things we requested on the website and both of those are almost complete. The team is choosing our payment processing provider and they will design and integrate that subpage for us. Moreover, we’re going to have Google Analytics integrated into the website and we’re going to offer questionnaires to our clients so we can gather feedback. We're targeting possible donors and corporations because we want to figure out if our website provides them with all the information about our operations.
After that, they designed a completely new Squarespace website from scratch. We gave them feedback on the first designs they prepared and we continue to modified them as we went along. They trained us on how to use the Squarespace platform and administer the page, and they promised to provide a written guideline so that any of our staff would be able to use the website. They also created a new visual identity for us, including a new color palette. Their designers created custom visual elements and illustrations for our content, which was very helpful.
In addition, resource development and fundraising are two things we requested on the website and both of those are almost complete. The team is choosing our payment processing provider and they will design and integrate that subpage for us. Moreover, we’re going to have Google Analytics integrated into the website and we’re going to offer questionnaires to our clients so we can gather feedback. We're targeting possible donors and corporations because we want to figure out if our website provides them with all the information about our operations.
Team composition/dynamic team?
We’re working with their project manager who’s in charge of keeping in contact with their team members. Sometimes a designer also joins our meeting.
How did you come to work with Integral Vision?
Integral Vision published a call for tender for NGOs offering pro-bono web design services. When our manager saw that, she reached out to her network to find references on Integral Vision and they had very positive reviews. We later found out that two of our close partners had also worked with Integral Vision in the past and had good feedback. The positive feedback we heard gave us a lot of trust in them, so we applied and won the tender.
How much have you invested in them?
We only invest our time in this project. They’re doing everything pro-bono.
What is the status of this engagement?
Our ongoing partnership started in September 2021. They completed the website in February 2022.
What evidence can you share that demonstrates the impact of the engagement?
The website has been published a week ago. At this point, only our board members, subcontractors, and staff have tried it and given their feedback. All in all, we’ve received positive responses from them. People have said that our website has become more transparent and clearly structured. On top of that, the site has very attractive visual elements.
How did Integral Vision perform from a project management standpoint?
I’ll give Integral Vision a 200% rating for their project management. They’re always accessible, and they regularly organize meetings, making sure we’re on track with deadlines. Moreover, they constantly provide feedback on the content that we send them, giving their professional point of view on what works best. They share their design ideas, too.
They’re reliable, helpful, patient, and understanding in training us how to use the website, especially since we don’t have appointed staff for that. We have meetings through online video conferencing, and we also frequently exchange emails. They listen carefully to our ideas and based on that they come up with suggestions. Overall, they guide us throughout the process.
They’re reliable, helpful, patient, and understanding in training us how to use the website, especially since we don’t have appointed staff for that. We have meetings through online video conferencing, and we also frequently exchange emails. They listen carefully to our ideas and based on that they come up with suggestions. Overall, they guide us throughout the process.
What did you find most impressive about them?
They’ve been very interested in what we do and have been sensitive to our activities. Their team is also well-prepared for our social mission and they’re very open to what we like and don’t like. Furthermore, they spend a lot of time understanding our context and content and that helps them restructure our website.
Are there any areas they could improve?
Everything has been perfect.
Do you have any advice for potential customers?
Plan ahead before the engagement starts and set tighter deadlines.
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