online marketing manager
Visitors to the site appreciate its new design. Integral Vision used their extensive experience to deliver the full scope on time while juggling competing internal priorities. Their flexibility and professional project management help them stand out from the competition.
Integral Vision rebuilt an existing website to improve ease of use and information accessibility. They introduced a Drupal CMS and worked in two-week sprints. Iterative demos were produced along the way.
Introduce your business and what you do there.
I was the online marketing manager of the Ludwig Museum – Museum of Contemporary Art, Budapest. We research, collect, and present contemporary art. I was responsible for our online strategy, social media, website, and online campaign management.
What challenge were you trying to address with Integral Vision?
We needed to redesign and rebuild our official website to be more user-friendly.
What was the scope of their involvement?
We wanted an interface through which people could search both our permanent and stored collections online.
Team composition/dynamic team?
They used a medium-sized scrum team comprised of a product owner, a scrum master, and two developers.
How did you come to work with Integral Vision?
We invited them and other vendors to send us a proposal. Their attitude and IT and UX background came through clearly in their proposal. We were very impressed with their attention to detail.
Describe the project and services they provided in detail.
We required a long-term solution that didn’t depend on a licensed product. Integral Vision suggested we use Drupal, as it’s a robust, open-source framework. We ran two-week iterations capped by them delivering demos. They were transparent and consistent in helping us clarify our expectations throughout the process.
What evidence can you share that demonstrates the impact of the engagement?
Users have told us they like how functional and well-designed the new site is.
How did Integral Vision perform from a project management standpoint?
Because of our multiple stakeholders and roughly detailed RFP, hitting our deadline was going to be challenging. Nevertheless, Integral Vision brought extensive agile/scrum experience, as well as valuable solutions we hadn’t thought. We developed trusting, productive cooperation that concluded on time.
What did you find most impressive about them?
Their adaptability stood out to us.
Are there any areas they could improve?
Clients would benefit from Integral Vision redefining initial requests to uncover core needs. Integral Vision’s experience is particularly well suited to doing this in the UX field.
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