art director
The success of the initiative fostered a long-running subcontractor relationship. Integral Vision’s website expertise pairs perfectly with in-house skill sets. They strive to align their work with customer expectations, evidenced by a thoughtful sprint and feedback approach.
Integral Vision led the full lifecycle of the design and development of a website for a third-party client. They conducted stakeholder interviews, mapped user journeys, and created a release plan for the product.
Introduce your business and what you do there.
Salt Communications Kft. is an integrated advertising agency in Budapest, Hungary. We provide services for cultural organizations, state background institutions, small and middle enterprises, NGOs and foundations. I am a co-owner and Art Director in Salt Comm.
What challenge were you trying to address with Integral Vision?
Complete website development for the Hungarian Institute for Educational Research and Development, and Várkert Bazár (Cultural Center in Buda Castle, Budapest, part of UNESCO World Heritage) and IEC 2020 / 52nd International Eucharistic Congress in Budapest.
What was the scope of their involvement?
Our agency is reliable at visual design, social media, and PR but is lacking expert web developers. Integral Vision is our subcontractor and strategic partner in that field. We have been in contact with them for six years. We needed full service, including project management, front- and backend development, and design. We asked to unite the different criteria, needs, expectations, and to work out the specification. Altogether, to create a user-friendly product that meets the acceptance criteria.
Team composition/dynamic team?
We met the owner, the project owner, the scrum master, and a developer during the project.
How did you come to work with Integral Vision?
One of our ex-colleagues recommended Integral Vision.
Describe the project and services they provided in detail.
The first step was a kickoff meeting with our client, the Hungarian Institute for Educational Research and Development. The next step was a workshop with the representatives of all the organizational units—mainly researchers of the institute. They defined the goals and objectives. Integral Vision sets up a team. The Project Owner and another expert conducted interviews with all the participants. They created briefs and rebriefs and had them accepted by each unit. Integral Vision worked out the specification of integrated needs and content approved by the Board of the Institution. They reached the consensus of different groups. They set up typical end-users and created user stories. Then Integral Vision moved the project forward in two-week sprints. Every second week, they held a demo to show what was completed and delivered. They created sprint stories, a project vision, a roadmap, and a release plan. They proceeded step-by-step until the end.
What evidence can you share that demonstrates the impact of the engagement?
The Board of the Institute was delighted with the website. The quality of the finished product gave us an excellent reputation with our clients.The PO helped the effective collaboration between the stakeholders, checked the work, and cleared the air of the story.
How did Integral Vision perform from a project management standpoint?
The PO helped the effective collaboration between the stakeholders, checked the work, and cleared the air of the story.
What did you find most impressive about them?
We liked the reliability, felt comfortable, confident, and safe enough. The project remained in the time-cost-to do triangle.
Are there any areas they could improve?
Perhaps to stay motivated enough for the last bit of work.
