Clients and internal staff praised the refreshed the website’s visuals as well as the new, SEO-compliant pages. Integral Vision navigated between several key stakeholders to ensure that the rebrand accurately reflected the business. Their robust and agile background allowed for a streamlined workflow.
Integral Vision piloted a rebranding process, handling digital assets (e.g., logo, signatures, presentation templates), web design/development, and interior design. They also supported content marketing.
Introduce your business and what you do there.
Aliz (formerly Doctusoft) is a big data and machine learning-specialized Google partner with offices in Budapest and Singapore. Our team builds and provides solutions to help companies gain valuable insights into their business, predict the future, and optimize processes. We help our customers around the world to save costs and fuel growth. In my role, I’m responsible for business development.
What challenge were you trying to address with Integral Vision?
Our brand had become outdated, so we wanted a new look that would create a more strong digital footprint. It was vital for us to show a higher level of competency and presence in the market, so we approached Integral Vision to help us renew our brand.
What was the scope of their involvement?
We needed the renewal to be widely accepted internally before we could start building our inbound lead generation machine. We would base the latter on content marketing.
Team composition/dynamic team?
They assigned a project manager, lead designer, and a back- and frontend developer.
How did you come to work with Integral Vision?
A peer recommended them to me.
Describe the project and services they provided in detail.
They guided us throughout the entire rebranding process, from digital assets to web development. The lead designer created a new logo, revamped our email signatures, and created Word and PowerPoint templates. Afterward, he coordinated with an interior decorator to update the look and feel of our office.
In terms of our website, they assisted with UX/UI planning and web development. Our new site pages were optimized for SEO and highlighted our references, clients, career opportunities, contact information, and services and products. To promote our position, they bolstered our content across blogs/articles and social media.
In terms of our website, they assisted with UX/UI planning and web development. Our new site pages were optimized for SEO and highlighted our references, clients, career opportunities, contact information, and services and products. To promote our position, they bolstered our content across blogs/articles and social media.
What evidence can you share that demonstrates the impact of the engagement?
Our employees and clients have given amazing feedback on the new designs.
How did Integral Vision perform from a project management standpoint?
Because we shared a strong, agile background, we understood each other very well. The team kept in touch with all stakeholders to ensure that everyone was aligned, and the site development was fluid. The lead developer gave biweekly demos where we could provide feedback on each function.
What did you find most impressive about them?
Integral Vision is genuinely an agile development company. It’s an advantage that their in-house design and development capabilities are equally healthy. Their designers’ UI/UX competency is far better than any company I’ve worked before.
Are there any areas they could improve?
They should continue to grow more.
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