Tető­centrum

Tetőcentrum Magyarország Kft. is a family-owned business with over 20 years of experience, operating across four locations nationwide and offering online sales of accessories, parts, and tools required for the construction, renovation, or repair of roofs.

Challenge

Increasing reach and conversion while optimizing operations

The team at Tetőcentrum approached us with the task of replacing their website, which they considered outdated from several perspectives. They wanted to create an online store that would provide a comfortable and transparent shopping experience for both the majority of professional users and for amateur builders.

An important consideration was also ensuring that the website would work closely with their enterprise resource planning (ERP) system and perform well in search engine rankings.

Solution

System integrations, SEO, and enhancement of the shopping experience

The design and development of the website took place over a period of about six months. The integration of the webshop with the enterprise resource planning (ERP) system and related systems was completed, 

significantly simplifying the daily operations of the team, which deals with large, complex inventories and numerous custom orders.

After the launch, we focused primarily on search engine optimization (SEO), advertising, and further optimization of the site.

Thanks to continuous maintenance, fine-tuning, and ongoing development, the site has reliably performed over the past six years, adapting to changing circumstances.  

AI-powered SEO with Claude and Cortex

Challenge: turning SEO data into decisions

Tetocentrum had plenty of SEO data, but it was spread across separate tools: Google Search Console, PageSpeed Insights and on-page audits. With a large number of pages on the site, the team could not keep checking every source by hand and work out which fixes would actually bring more traffic and sales.

Solution: Cortex, an AI SEO analyst inside Drupal

We added Cortex to the existing website. Cortex is our open-source Drupal module, and it uses Anthropic’s Claude as its LLM through the Drupal AI module. On a regular schedule, Cortex does the following:

• pulls 28-day Search Console data (clicks, impressions, CTR, average position) for the pages with the most traffic;
• audits the live HTML of each page type for structured data, titles, canonicals, meta descriptions, image alt text and heading structure;
• collects Lighthouse and Core Web Vitals scores for mobile and desktop.

Claude then brings all of these signals together into a plain-language summary and a ranked action plan, shown directly in the Drupal admin. Each recommendation comes with its expected impact, the effort it takes, and the figures behind it. Claude doesn’t give generic advice. It separates different problem types from each other:

• a snippet problem, e.g. a page that ranks well but gets a low click-through rate;
• a visibility problem;
• a mobile-only rendering issue, e.g. a key page that loads fast on desktop but slowly on mobile;
• template-level defects that can be fixed across the whole site with a single theme change, such as incorrect heading structure.

Results

Cortex turned SEO from a periodic audit into a continuous, measurable process that the Tetocentrum team and our developers act on together. After the first round of AI-prioritised fixes, the site’s overall SEO health score went up from 80 to 83:

• Mobile performance: 53 → 61
• Desktop performance: 75 → 82
• Mobile SEO: 91 → 92
• Desktop SEO: 91 → 92
• Pages with meta description issues: 10 → 2
• Pages with heading issues: 3 → 1
• Pages flagged as weak: 5 → 2

Cleaner structured data, clearer headings and better metadata help Tetocentrum’s pages show up in both classic search results and AI-driven answer engines.

Our Contribution

Architectural Design   •   Website Design   •   Website Development   •   Third Party Integrations   •   Advanced SEO   •   Webshop   •   Payment Integration   •   Project Management   •   Support & Maintenance